In September the premium menswear brand opened their second London store in the heart of the City at Royal Exchange. The new store is in a prime location to offer returning workers a chance to refresh their wardrobes as the City springs back into life.
This was followed by the opening of Ron Dorff’s first US store in New York in October. Located in the lively Soho shopping neighbourhood, their flagship store follows the increasing demand from American customers who represented over 35% of all online sales last year. The New York store marks the beginning of Ron Dorff’s international growth strategy, with more shops planned stateside.
Puma funds invested £3.6 million of equity into Ron Dorff in 2020 to support the company’s growth strategy and further expansion. The brand specialises in premium and iconic menswear inspired by Swedish functionality coupled with French style.