MyKindaFuture, one of Puma Private Equity's portfolio companies, has been commissioned by the City of London Corporation as one of three key Delivery Partners to support its new taskforce dedicated to improving socio-economic diversity at senior levels in financial and professional services across the UK.

The new taskforce will oversee three work streams and will be chaired by Catherine McGuinness, Policy Chair at the City of London Corporation. Catherine will be joined by three Co-Chairs: Sandra Wallace, Co-Chair of the Social Mobility Commission, Andy Haldane, Chief Economist at the Bank of England, and Alderman Vincent Keaveny, Senior Alderman at the City of London Corporation.

Appointed following a competitive procurement process, MyKindaFuture - an HR tech company specialising in underrepresented talent - will build on its years of experience supporting overlooked talent as it takes the role of Delivery Partner for one of the three workstreams. Supported by Co-Chair, Alderman Vincent Keaveny, MyKindaFuture will create a self-funded membership body for the financial services sector aimed at boosting socio-economic diversity at senior levels within the industry.

The membership body will include employers, social mobility experts and senior level industry body members and will offer a safe space to share best practice for boosting diversity and benchmark against peers in the sector.

Simon Reichwald, Strategic Lead for Talent at MyKindaFuture, commented:

We are passionate about supporting overlooked talent to both secure quality employment and then progress within their chosen career, and we understand the huge business benefits that a diverse talent pool can deliver. We are thrilled to have been selected by the City of London Corporation to support its new social mobility taskforce, and are confident that the membership organisation we help build will have the power to bring about real, meaningful change in the financial services sector and beyond.

“Almost nine in ten senior employees in financial services come from higher socio-economic backgrounds according to recent research, while those from less privileged backgrounds take longer to progress. We want to change this, remove the barriers they face and ensure everyone receives the opportunities they deserve. By doing this UK employers will have access to the very best talent to boost their business and remain competitive – everyone gains.


Commenting on the partnership, Ben Leslie, Investment Executive at Puma Private Equity said:

MyKindaFuture’s selection onto this taskforce is testament to its considerable work across the country where it’s enabling diverse talent to gain employment at some of the UK’s top firms and then build successful careers; leading to diverse talent at every level of a business. We are delighted to support MyKindaFuture as it continues to break new ground with these achievements.


For more information about MyKindaFuture, visit